© 2022 NEW GODS LLC
About the project
Client: 8o8 Whisky Ltd
Year: 2022
The TR 808 drum machine has been a staple in the music industry for decades. It has been used in countless hit songs, and its distinct sound has become iconic. In celebration of this iconic machine, we are launching a new premium scotch whiskey named after the 808. 8O8 whiskey is specially brewed as a single malt designed to mix with juices and create cocktails. Our target audience is a diverse black and brown 21 to 40 music-loving demographic. We will leverage web 3 concepts like creating virtual clubs and concerts, showcasing the background story of how the whiskey is made, and integrating NFTs to create a unique and engaging marketing strategy.
Investing in the 8o8 whiskey brand can bring numerous benefits to investors. Firstly, 8o8 has established itself as a unique and high-quality brand in the competitive whiskey market. This means that there is significant potential for growth and expansion, particularly as demand for premium spirits continues to rise. Additionally, 8o8 has a loyal customer base, particularly among younger consumers who value authenticity and quality. This presents an opportunity for investors to tap into a growing demographic with significant purchasing power. Finally, the founders of 8o8 have a track record of successful business ventures and are committed to sustainable and ethical practices. This can help to build investor confidence and provide assurance that their investment is being managed responsibly. Overall, investing in the 8o8 whiskey brand can provide investors with the potential for strong financial returns, as well as the satisfaction of supporting a successful and socially responsible business.
8O8 is the perfect club drink and celebrates all styles of music. Named after the famed TR808 drum machine, the cornerstone of all electronic music. 8O8 Whiskey is a modern, soulful drink. The company has developed this single 'grain' Whisky, to have a more universal appeal than the heavier traditional malt whisky.
8O8s grain is subtle and smooth, with a warm sensual smell and an amazing light golden color, yet it still packs a punch. 8O8 has its own unique taste. 8O8 is perfect as a cocktail base with depth and soul, yet not overpowering. 8O8 when frozen, and served as a shot, still stands up as a classic 40% proof ‘Scotch’.
808 like dance music itself, really comes alive when mixed.
