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About the project
Client: Basic B
Year: 2023
Are you ready to discover the electrifying world of house music? Join us on a journey through the origins, culture, and global impact of this revolutionary genre that emerged from the underground clubs of Chicago in the 1980s. Our documentary series will take you on a rollercoaster ride of music, culture, and social justice, as we explore the stories of the pioneers of house music and the communities that gave birth to this powerful movement. From the streets of Chicago to the dance floors of Ibiza and beyond, house music has brought people together across cultural and geographic boundaries, creating a sense of unity and shared experience. Discover the transformative power of house music and its relevance to the social and political issues of our time. Now is the time to be part of the house music revolution!
There are several compelling business reasons why brands should consider financing a documentary series on house music, particularly in light of the success of Beyoncé's last album, which included aspects of house music culture in its empowerment message. Firstly, house music has a rich cultural history that spans several decades and has a global following. By financing a documentary series on house music, brands can tap into this cultural phenomenon and connect with a diverse and passionate audience. Secondly, house music has been a source of inspiration and empowerment for many people, particularly in marginalized communities. By highlighting the stories of DJs, producers, and artists in the house music scene, a documentary series can showcase the power of music to bring people together and inspire positive change.
